Chocolate is about the same color as Mac Deep Dark Brunette Brow Gel Cream. I found that Anastasia's formula doesn't dry as quickly as Mac, I had to wait a minute before applying my eye pencil. But unlike Mac, DipBrow is waterproof so you can guarantee staying power while hitting the beaches this summer.
Above is Chocolate DipBrow Pomade applied slightly over my tattooed eyebrows.
Below I used Mac Strut Eyebrow Crayon just to give it a little more staying power.
I would recommend this especially during the hot summer months when we tend to wipe our face a lot, I love the fact that these Pomades are waterproof as well.... definitely a keeper.